This post I will be talking about a blog that is no longer active. First off, having a corporate blog is very helpful, but it can only be successful, when it has been planned out, and taken seriously. It is better to not have a blog, than to start one and not keep up with it. In Shel Holtz post titled American Airlines’ Quiet Launch of a Crisis Blog he foreshadowed the ending of American Airlines blog, commenting on how a company should not start a blog due to a crisis. It is much better to already have a community and trust from readers beforehand. AA started their blog back in 2008 and it seems like they only wrote 3 posts because it is not longer active. Another post titled New American Airlines Blog Could Use Some Work mentions that posts from the AA blog were not updated often, not helpful and confusing to read.
Hopefully American Airlines will start to study other airlines like Southwest and Delta who have successful blogs. It seems like American Airlines got in over their heads, and were not prepared to commit to a blog. One good thing they did do, was to deactivate their blogger account, rather having an inactive blog which would bring down their reputation even more. Holtzs also mentions how they did not even announce having a blog, so if they do start a new one, hopefully it will be linked to their homepage.
- Do not create a blog, for the sole purpose to better your reputation. Good reputation will come due to the fact that you created a blog for your audiences.
- Update frequently
- Proofread to make sure posts make sense
- Have relevant information